About Us

Since the 1940's Direct-Line Insurance has been taking care of customers' homes, autos, farms, and businesses. Additionally, both the Millet and Warburg branches offer AB Registries Services and ATB Banking Services. We're here to help you with all of your financial needs. We service across Alberta.

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Life is full of risks, milestones, and plans for success- and no one knows this better than our clients. We're proud to support Albertans all throughout the province, from families in Edmonton to businesses in Calgary to dairy farmers in Millet to millwrights in Warburg. Each client is teamed with a licensed insurance professional who is dedicated to managing specific client files. This means you get to know your broker, and more importantly, your broker gets to know you. Whether you're a growing family looking for a bigger home or an entrepreneur investing in new equipment, your Insurance Broker will take the time to learn your unique situation.

Our Customers

Direct Line Insurance is built on many one-on-one relationships. Each Insurance Broker takes care of specific clients. We provide guidance and support for each client, helping them choose the coverage and options that will match their particular need.

Our Brokers are some of the best professionals in the business with many years of experience helping clients obtain the right insurance. They know the industry and have encountered a wide range of scenarios. As members of the Insurance Brokers Association of Alberta, we're also committed to continuous learning and betterment of the industry.

Our Employees

Our Insurance Companies

Direct-Line represents many leading insurance companies. Our strong relationships with personal and commercial markets give our team access to a company-wide array of products; our Brokers analyze the marketplace on your behalf and select your ideal product from a world of options. Some of our insurance companies include:

Intact

Wawanesa

Peace Hills

RSA

Pembridge

Aviva

Planning a trip? Buying a new toy? Have valuable sports memorabilia? Sometimes special items require a specialty insurer? We've got those too! Here's just a few:

Request a Direct Line Coverage Review

TuGo Travel Insurance

Wawanesa

Peace Hills

RSA

Pembridge

Aviva

Our Affiliations

Direct-Line is a committed member of the Insurance Brokers Association of Alberta (IBAA). The IBAA is a not-for-profit trade association representing more than 5300 insurance brokers in Alberta. Since 1921, the IBBA has represented insurance brokers and consumers to ensure professional standards are met and a fair representation of choice exists for consumers. The IBBA is recognized by government, insurance companies, and consumers, and is a member of the Insurance Brokers Association of Canada.

Direct-Line has had contributed two Presidents to this Association. Larry Heron, the founder of Direct-Line, was President during the 1981-82 term, and most recently, Gord Enders, current President of Direct-Line, was President for the 2013-14 terms.

During his time as President of the IBAA, Gord oversaw the IBAA efforts during the 2013 Floods and became a committed advocate for the introduction of flood insurance, which is now a product being offered by most insurance companies across Canada.